Ergebnisse für: Hyper-personalization
Hier findest Du Bücher, die sich mit Hyper-personalization beschäftigen.
Die elfte Ausgabe der Reihe „PraxisWissen Marketing” widmet sich einem der dynamischsten Felder der modernen Kundenansprache. Der Band zeigt, wie künstliche Intelligenz und Echtzeitdaten es Unternehmen ermöglichen, Inhalte, Angebote und Interaktionen weit über die klassische Segmentierung hin...
Die elfte Ausgabe der Reihe „PraxisWissen Marketing” widmet sich einem der dynamischsten Felder der modernen Kundenansprache. Der Band zeigt, wie künstliche Intelligenz und Echtzeitdaten es Unternehmen ermöglichen, Inhalte, Angebote und Interaktionen weit über die klassische Segmentierung hin...
This book provides a thorough overview of the Wisdom Web of Things (W2T), a holistic framework for computing and intelligence in an emerging hyper-world with a social-cyber-physical space. Fast-evolving Web intelligence research and development initiatives are now moving toward understanding the mul...
Imagine every ad, every price, and even every contract completely tailored to you — welcome to the age of AI-driven hyper-personalization.
Today, vast amounts of consumer data are collected and processed to build individualized profiles with ever-increasing precision. This enables one-to-one inter...
Hyper-personalisation is currently considered THE leading buzzword in digital marketing. But how does this form of communication affect digital customer behaviour? This book provides evidence-based answers to that question and introduces a validated measurement model for hyper-personalisation in e-c...
Hyper-personalisation is currently considered THE leading buzzword in digital marketing. But how does this form of communication affect digital customer behaviour? This book provides evidence-based answers to that question and introduces a validated measurement model for hyper-personalisation in e-c...
Imagine every ad, every price, and even every contract completely tailored to you — welcome to the age of AI-driven hyper-personalization.
Today, vast amounts of consumer data are collected and processed to build individualized profiles with ever-increasing precision. This enables one-to-one inter...
This book provides a thorough overview of the Wisdom Web of Things (W2T), a holistic framework for computing and intelligence in an emerging hyper-world with a social-cyber-physical space. Fast-evolving Web intelligence research and development initiatives are now moving toward understanding the mul...
This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Experience...
This book provides a thorough overview of the Wisdom Web of Things (W2T), a holistic framework for computing and intelligence in an emerging hyper-world with a social-cyber-physical space. Fast-evolving Web intelligence research and development initiatives are now moving toward understanding the mul...
Die Autorin stellt ebenso eindringlich wie anschaulich dar, worauf Marken achten müssen, um in Zukunft nicht in die Gleichgültigkeitsfalle zu geraten und  Verlust an Vertrauen und Bedeutsamkeit zu erleiden. Nach Jahrzehnten der Marken-Euphorie scheint eine Welt ohne Marken kaum vorstellbar. W...
Die Autorin stellt ebenso eindringlich wie anschaulich dar, worauf Marken achten müssen, um in Zukunft nicht in die Gleichgültigkeitsfalle zu geraten und  Verlust an Vertrauen und Bedeutsamkeit zu erleiden. Nach Jahrzehnten der Marken-Euphorie scheint eine Welt ohne Marken kaum vorstellbar. W...
This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Experience...