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Livio Moretti
Springer International Publishing
85.59 € · Hardcover

Trade management Distribution channel management BESTX® methodology Corporate strategy for distribution Transactional data collection and storage Decision making and scenario planning Distribution efficiency diagnostic framework Pricing maturity framework Price-volume trade-offs

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.For the first time, an ex-McKinsey consultant and general ...

Distribution Strategy

Livio Moretti
Springer International Publishing
85.59 € · eBook

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