Ergebnisse für: Consumer behavior
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In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines researc...
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive cons...
Detailed textbook with a focus on consumer behavior research
This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In ...
Detailed textbook with a focus on consumer behavior research
This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In ...
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only part...
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines researc...
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive cons...
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only part...
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only part...
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only part...
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive cons...
Globalization is a leading force for industry worldwide, especiallythe new technology sector. This presents both problems andopportunities in the emergence of a new type of consumer and theeffects of globalization on industry in terms of culture,economics, marketing, and social issues at every scale...
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, aff...
Learn to:
* Understand how consumers make purchase decisions
* Develop more effective marketing campaigns
* Speak directly to your customers' needs
* Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!
Want to better understand why consumer...
Learn to:
* Understand how consumers make purchase decisions
* Develop more effective marketing campaigns
* Speak directly to your customers' needs
* Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!
Want to better understand why consumer...
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer ...
Get into the minds of consumers and increase your revenue!
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop...
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer ...
For undergraduate and graduate courses in consumer behaviour.Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of ...
Sustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industries, and markets. In addition to these agents, consumers and households play a crucial role in the adoption of sustainable products and technologies. Additionally...