Minimalistic Consumer Behavior
Motivation, Consumption and Practical Implications
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Beschreibung
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.
In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.
In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
Offers a motivational model for minimalistic consumption Explores the implications of minimalistic consumer behavior on the achievement of SDG 12 Examines the implications of minimalistic consumption on marketing practice at the macroeconomic level
Autor*in
Adrienne Steffen
Themen in »Minimalistic Consumer Behavior«
Minimalistic consumption SDG 12 Voluntary simplicity Sustainable marketing Sustainable consumer behavior Lifestyle Minimalism Motivational process Consumer compensation behavior Minimalistic compensation Minimalism Marketing De-Growth Compulsive Buying-Shopping Disorder Environmentally-Oriented Anti-Consumption