American Allstars

Beschreibung

This management guidebook offers advice on the right strategic and operative decisions for a successful business in the U.S. The Chair for International Management at WHU – Otto Beisheim School of Management – interviewed nearly 40 chief executives of German and Swiss affiliates in the U.S. in order to find answers to the questions of what strategies foreign companies should use to enter the U.S. market or to leverage the full potential of existing affiliates, how to successfully surmount trade and investment barriers while exploiting the specific benefits of international expansion, and what operational factors distinguish successful from unsuccessful players in the U.S. The recommendations of this book are supported by a research-based framework, a thorough analysis of quantitative data, and the practical knowledge and deep industry insights of over 40 country managers and experts. This book should prove useful for managers viewing the U.S. from abroad, for those analyzing and evaluating market entry, and for those considering the expansion of existing U.S. affiliates. With its second focus on operational success factors, this book may also serve as a reference guide for those practitioners who have to implement a strategy in the U.S. market.

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Lutz Kaufmann

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Expansion Internationalisierung Management Strategie USA

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