Attitudes and Behaviors of Mobile Network Operator Customers
Contributions toward empirically founded marketing strategies for mobile navigation and Internet services
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Beschreibung
Autor*in
Torsten J Gerpott
Themen in »Attitudes and Behaviors of Mobile Network Operator Customers«
Consumer behavior Customer preferences Acceptance Germany Mobile communication service marketing Mobile Internet Mobile navigation Technology adoption
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Details
ISBN: 9783866185326
Verlag: Edition Rainer Hampp
Erscheinung: 15.02.2010