Media and Internet Management
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Beschreibung
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Basic book for Media and Internet Management
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Autor*in
Bernd W. Wirtz
Themen in »Media and Internet Management«
Book management Computer game management International media management Internet Internet management Management Media Movie management Music management Newspaper and magazine management Radio management TV management Video management cross-media
Stimmen zu »Media and Internet Management«
"Wer sich mit dem spannenden Thema Medien-Management befasst, ist mit diesem Lehrbuch bestens bedient." STUDIUM - Buchmagazin für Studierende, 89-2011
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