The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
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Beschreibung
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions.
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Provides essential strategy know-how for managers Written by leading experts in strategic management Presents strategic tools and shows how to use them in practice Combines academic basics with best practice from business life
Autor*in
Philip Kotler
Themen in »The Quintessence of Strategic Management«
Business Management Strategy Strategic management Corporate strategy Corporate growth strategy Entrepreneurship Strategic planning Operational planning Process-based response Branding Strategic brand management Business process reengineering Engineering Economics