Business Model Management
Design - Instruments - Success Factors
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Beschreibung
This book gives a comprehensive overview of the state of the art. It discusses management tools and successful case studies of business model management. In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area.
This book gives a comprehensive overview of the state of the art. It discusses management tools and successful case studies of business model management. In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area.
Autor*in
Bernd W. Wirtz
Themen in »Business Model Management«
Business model Business model structure Case studies Management Management concept