The Google Model

Beschreibung

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
Presents a unique synthesis of management characteristics for long term competitiveness in fast changing industries Based on an exclusive one year behind-the-scenes research study conducted by the author at Google Provides examples on how other companies like Google have reinvented management models into practice Includes supplementary material: sn.pub/extras

Autor*in

Annika Steiber

Themen in »The Google Model«

Adaptability Ambidextrous Organization Competitiveness Continuous Innovation Google Open Innovation

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From the book reviews:

“This book is about a different kind of innovation: leadership and management. Most orthodox theories on management innovation are still focused on better and faster measurements and controls. … The author has done a brilliant job of showing what the ingredients of such a new management theory could entail, and how they are applied at one of the most successful companies in history: Google. … It is especially suitable for the intended audience: policymakers, managers, union representatives, and public officials.” (Klaus K. Obermeier, Computing Reviews, January, 2015)

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