Mary E. Tyler, Jerri L. Ledford
John Wiley & Sons
25.9 € · Paperback
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and t...