Die Personalmarketing-Gleichung
Einführung in das wert- und prozessorientierte Personalmanagement
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Beschreibung
The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.
Autor*in
Dirk Lippold
Themen in »Die Personalmarketing-Gleichung«
Personalmarketing Wertorientierung Management Unternehmensführung Internationalisierung Nachwuchskräfte Personalkonzeption Personnel marketing value orientation management entrepreneurship internationalization junior staff human resources concepts