Living on the Fault Line

Beschreibung

Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution. Moore focuses on the most important business question for the early twenty-first century: the age of the Internet. How can companies living on the fault line of rapid, disruptive, technological change be managed successfully? -Old management truths are dead - Twentieth century business models must be replaced - The dot.com revolution is changing every aspect of business - Blue chip companies are under direct assault from new companies that nobody had even heard of last year Living on the Fault Line will reset the management agenda in the age of the Internet and is essential reading for all companies both old and new. * Simultaneous publication with HarperCollins US release * Guaranteed Business Book of the Month slots with key retailers * Major PR coverage across the media including FT, The Times, Telegraph, Guardian, Observer * Massive direct mail promotion to leading FT 500 multinationals * Crossing the Chasm has sold over 50,000 copies worldwide * Huge internet marketing campaign

Autor*in

Geoffrey A. Moore

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Electronic Commerce Internet Management

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"A readable book about an important subject." (Ambassador, December 2000)"a step-by-step approach" (Gulf Business, December 2001) "A readable book about an important subject."(Ambassador, December 2000)"a step-by-step approach"(Gulf Business, December 2001)
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