Introduction to Search Engine Optimization
A Guide for Absolute Beginners
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Beschreibung
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.
What You’ll Learn:
- Create a content platform, including blogs and YouTube channels
- Use keywords to maximize findability and increase search volume
- Check your SEO rank and other analytics
- Hunt for duplicate content
- Set up Google Analytics, including Blogger
- Utilize Indexing and Webmaster tools/search console
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll LearnCreate a content platform, including blogs and YouTube channelsUse keywords to maximize findabilityand increase search volumeCheck your SEO rank and other analyticsHunt for duplicate contentSet up Google Analytics, including BloggerUtilize Indexing and Webmaster tools/search console Who This Book Is ForThose who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI
Autor*in
Todd Kelsey
Themen in »Introduction to Search Engine Optimization«
Search volume SEO Search Engine optimization Marketing analytics Google Google analytics Skillbox Youtube Video creation Keywords Keyword planner META description Site Title Optimizations BLOGGER Tracking ID