Introduction to Google Analytics

Beschreibung

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.What You’ll Learn:Understand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual Qualification
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual Qualification Who This Book Is ForThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills

Autor*in

Todd Kelsey

Themen in »Introduction to Google Analytics«

Google Google analytics Blogalytics Blogs Campaign performance Performance analytics E-Commerce ROI Shopify Adwords Gumroad Google Individual Qualification

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