The 30 Day MBA
Your Fast Track Guide to Business Success
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Beschreibung
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.
Accelerate your career and transform your skillset without the commitment or cost of an MBA.
This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism.
The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools.
Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career.
Allows readers to transform their skillset and accelerate their business career by giving classroom-free access to the skills, disciplines and technical knowledge taught at top MBA programmes - but at a fraction of the price
Covers the 12 core disciplines of the MBA: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy
Contains international case studies including IKEA, Cisco, Cobra Beer, Heinz and Shell
Provides analysis of the changing digital climate of business, the role of social media, digital marketing and recent business history
Online Resources: Video content and self-testing questions and answers
Covers new technologies, business theories and recent cultural developments, providing comprehensive and modern insights
Autor*in
Colin Barrow
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Themen in »The 30 Day MBA«
Business Management Strategy Leadership Entrepreneurship Financial management Marketing Operations Human resources Organizational behavior Economics Accounting Decision-making Innovation Ethics