Understand the ramifications caused by Big Tech's disruption into finance and ensure your organization will profit from blockchain rather than being disrupted by it.
With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.
Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the crypto economy, its ramifications and how finance is fighting back. The book analyses the motives behind Big Tech's break into banking and unpicks the strategies behind the use of blockchain, technology interfaces, infrastructure and investments into blockchain unicorns. The book then goes onto review how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains.
Delving into the fight between Big Tech, Big Banking, start-ups, and regulators, Big Tech in Finance analyzes which actors have the best shot at succeeding. It explores the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs) and the metaverse. The book also divulges the geopolitical dimensions underpinning the power struggle and its implications for the industry. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers and blockchain experts to provide valuable insider insights. This will be an essential read for finance and fintech professionals, bankers and investors and anyone else interested in the developments of fintech.
Looks at the future of finance through the lens of Big Tech's entry into the finance industry via blockchain
Explores the strategies of commercial banks and what they can do benefit from blockchain and counter the threat of big tech
Addresses cutting-edge developments in the finance industry, such as the regulation of private currency, smart contracts and the metaverse
Analyses the actions of key players such as We Chat, Google, Facebook, Apple, Amazon, Tencent, Consensys, PayPal and Goldman Sachs
Features in-depth interviews with founders, investors, regulators, bankers, and blockchain experts
Explores the geopolitical dimensions underpinning the entry of big tech into finance and its implications for the future of finance
Igor Pejic
Igor Pejic is a leading expert on tech-driven shifts in banking and finance. He is the author of Blockchain Babel, finalist of the 2016 Bracken Bower Prize, and winner of the Independent Press Award 2020 (technology category). Blockchain Babel was also a Financial Times book of the month.
Pejic is the publisher of the valued industry newsletter, The New Frontier, and his articles and interviews regularly appear in media such as the New York Times, the American Banker, Bloomberg and PwC's strategy+business. A worldwide keynote speaker and expert-panelist, he talks at large conferences, private industry events and academic lectures. He has created online-courses, whitepapers and bespoke analytic research about the long-term strategic impact of new tech.
He has held different management positions in banking and payments, currently at one of the largest banking groups in Europe. He worked previously as a management consultant advising Fortune 100 companies, as a business journalist and as a lecturer at the University of Vienna.
Blockchain cryptocurrency bitcoin Ethereum big tech and finance, TechFin decentralised finance, DeFi Google Amazon big tech crypto economics finance regulation finance metaverse
"A deep dive into the fast-changing frontier of money from blockchain and Big Tech to Web3."
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"A must read for anyone who thinks they understand the ongoing transformation of the orthodox geopolitical landscape. A brilliant examination of the fact that it's not who owns tanks but banks that matter. The ownership of data including your identity, who controls marketing and fulfilment for SME ecommerce, who designs the prevailing digital token of exchange and how it facilitates global payments will determine whether central banks and financial services incumbents or fin and big-tech insurgents will control our destinies."
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"This wide ranging book is a must-read for builders and operators looking to tame the disruption happening in the financial industry. From exploring the role of centralized technology companies to understanding the infrastructure of decentralized blockchains, readers will learn about the most important levers of tomorrow's economic landscape."
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"Big Tech in Finance is a must-read for anyone interested in the impact of digital on the finance industry. The book provides a comprehensive overview of how big tech companies and new technologies such as Distributed Ledgers are transforming the landscape, and how these trends are converging. The author's ability to break down complex concepts into clear and concise chapters makes this book accessible to readers with varying levels of expertise. Overall, it offers very valuable insights into the future of digital finance by explaining its history."
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"Many of us working in financial services innovation can clearly see that Big Tech is circling the banking and finance industry. In this book Igor describes why Big Tech is interested and what they will probably do next. What is more interesting is what should be done about it - banning them would deprive us of the innovation and improvement they will bring. Big Tech needs to be monitored and regulated. It is time that regulators and governments worldwide realise that they need to up their game to address a fast changing industry. A must read book that is also fun. Don't miss it."
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"Big Tech in Finance" provides a comprehensive and insightful analysis of the impact that Big Tech has on the finance industry. It is a must-read for anyone interested in understanding the motivations, risks and opportunities associated with Big Tech's foray into finance and how to navigate the ever-changing world of blockchain technology."
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"Blockchain technology has the potential to revolutionize society for the better, and those institutions embracing this technology will thrive in a society where data is controlled by the user. Igor succinctly describes how the world is changing, what the impact will be on the financial services industry and how the future of money will change geopolitics. A must-read if you want to understand the future of finance."
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"This is a book that should make anyone interested in the future of our economy sit up and take notice. The world of the 2020s will be defined by the clash of the titans of tech and finance, and it will be a new wave of technologies - like blockchain - that will determine the winner.
Igor Pejic's sharp and thoughtful book gives an up-to-the-minute view of what will drive the economy of the next ten years, and what is at stake for everyone today!"
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