Organizations Don't Tweet, People Do

Beschreibung

Practical advice for managers on how the Web and social mediacan help them to do their jobs better Today's managers are faced with an increasing use of the Web andsocial platforms by their staff, their customers, and theircompetitors, but most aren't sure quite what to do about it or howit all relates to them. Organizations Don't Tweet, People Doprovides managers in all sorts of organizations, from governmentsto multinationals, with practical advice, insight and inspirationon how the Web and social tools can help them to do their jobsbetter. From strategy to corporate communication, team building tocustomer relations, this uniquely people-centric guide to socialmedia in the workplace offers managers, at all levels, valuableinsights into the networked world as it applies to their challengesas managers, and it outlines practical things they can do to makesocial media integral to the tone and tenor of their departments ororganizational cultures. * A long-overdue guide to social media that talks directly topeople in the real world in which they work * Grounded in the author's unparalleled experience consulting onsocial media, it features eye-opening accounts from some of theworld's most successful and powerful organizations * Gives managers at all levels and in every type of organizationthe context and the confidence to make better decisions about thesocial web and its impact on them

Autor*in

Euan Semple

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Business & Management Management Wirtschaft u. Management

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