Museum Marketing and Strategy

Beschreibung

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum'smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to * Define the exchange process between a museum's offerings andconsumer value * Differentiate a museum and communicate its unique value in acompetitive marketplace * Find, create, and retain consumers and convert visitors tomembers and members to volunteers and donors * Plan strategically and maximize marketing's value * Achieve financial stability * Develop a consumer-centered museum

Autor*in

Neil G. Kotler

Themen in »Museum Marketing and Strategy«

Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Management u. Führung Management Museum Non-Profit Organizations Non-Profit Organizations / Management Leadership Wirtschaft u. Management

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