The Agility Advantage

Beschreibung

How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it,maintaining a competitive edge for years. But today, companiessurge ahead, fall behind, or even disappear in mere months. If youand your company are going to thrive for the long run, you need tocontinuously evolve, change, and stay a step ahead of yourcompetition. The ability to see and capitalize on new opportunities is thecornerstone of agility. Successful technology-based firms likeGoogle, Tesla, and Amazon have all mastered agility withintheir core business practices, but companies in any sectorcan--and must--learn to spot new opportunities and makethe right choices about what to invest in, what to change, and whatto abandon. The Agility Advantage first shows how to identify thoseaspects of your business where agility is most crucial--wherethe business environment is changing fast--and which elementshave the greatest impact on the customer's decision tobuy. Amanda Setili then shows how to master the three components ofagility: * Market agility: Gain ideas from your most demanding andforward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify theopportunities created by their changing demands. * Decision agility: Anticipate the changes that may affectyou and turn even troubling trends into opportunities. Design yourstrategy to maximize learning and to manage risk. Generatediverse alternatives and make fast, fact-based decisions aboutwhich to pursue. * Execution agility: Build new capabilities,shed what doesn't fit, and take the first steps in a newdirection. Experiment, then reinforce and build on what works.Enlist and inspire your organization around a compelling purposeand grant employees the autonomy and resources to continuouslyadapt and adjust course. The future will present more opportunities but narrower windowsto capture them. With a wealth of valuable information andpractical strategies, The Agility Advantage is essentialreading to help any organization adapt and thrive--both todayand tomorrow.

Autor*in

Amanda Setili

Themen in »The Agility Advantage«

Business & Management Management Wirtschaft u. Management

Stimmen zu »The Agility Advantage«

"Amanda Setili's book provides practical techniquesand insightful examples to guide companies in becoming more agile.Haier is a large, global company, but it is also an innovationplatform for multiple agile, small companies. I highly recommendThe Agility Advantage to any CEO or leader who seeks toquickly and effectively respond to fast-changing markets throughoutthe world." --Zhang Ruimin, CEO, Haier "With constant changes to technology and customerexpectations, I have not yet found an industry that reinventsitself as quickly as wireless. This pace of change calls for trueagility, and AT&T puts agility in action by staying flexible,looking for innovation from any source, and acting quickly on newideas. The Agility Advantage is a must-read for companiesthat want to become more agile." --Glenn Lurie, CEO, AT&T Mobility "Velocity is our primary competitive advantage at TheWeather Company, especially as user-generated content, socialmedia, business partnerships, and data innovation become morecritical to our success. Amanda Setili's study of agility,and how it leads to faster knowledge, decisions, and actions, helpsus--and any company--identify the potential game-changersin our industry and move quickly in new directions." --David Kenny, chairman and CEO, The Weather Company, andcofounder, Digitas "With The Agility Advantage, Amanda Setili providesa practical guide for how any organization--large or small,high-tech or no-tech, local or global--can read the winds ofchange and jump on new opportunities as they emerge. The AgilityAdvantage is a critical read and should be added to yourbusiness book collection this year." --Hala Moddelmog, president and CEO, Metro Atlanta Chamber,and former president, Arby's "Kabbage disrupts financial services by leveraging bigdata to serve customers that traditional banks cannot. We'verecently started partnering with the very institutions we sought todisrupt. When I first heard about Amanda Setili's book, Ifigured it would be the ammunition I needed to convince largercompanies to quickly deploy our platform so that they caneffectively serve small businesses throughout the world. However,not only have these strategies helped in advancing our activitieswith partners, we've also been able to capitalize on them toaccelerate our own growth and effectiveness. The AgilityAdvantage is remarkable." --Rob Frohwein, CEO, Kabbage
()

Details

Link teilen