Dethroning the King
The Hostile Takeover of Anheuser-Busch, an American Icon
Buch in deiner Nähe kaufen
Beschreibung
How the King of Beers collapsed without a fight and what itmeans for America's place in the post-Recession world
How did InBev, a Belgian company controlled by Brazilians, takeover one of America's most beloved brands with scarcely a whimperof opposition? Chalk it up to perfect timing--and someunexpected help from powerful members of the Busch dynasty, thevery family that had run the company for more than a century. InDethroning the King, Julie MacIntosh, the award-winningfinancial journalist who led coverage of the takeover for theFinancial Times, details how the drama that unfolded atAnheuser-Busch in 2008 went largely unreported as the world tumbledinto a global economic crisis second only to the Great Depression.Today, as the dust settles, questions are being asked about how the"King of Beers" was so easily captured by a foreign corporation,and whether the company's fall mirrors America's dwindlingfinancial and political dominance as a nation.
* Discusses how the takeover of Anheuser-Busch will be seen as adefining moment in U.S. business history
* Reveals the critical missteps taken by the Busch family and theAnheuser-Busch board
* Argues that Anheuser-Busch had a chance to save itself fromInBev's clutches, but infighting and dysfunctionality behind thescenes forced it to capitulate
From America's heartland to the European continent to Brazil,Dethroning the King is the ultimate corporate caper and afascinating case study that's both wide reaching and profound.
Autor*in
Julie MacIntosh
Themen in »Dethroning the King«
Business & Management Management Wirtschaft Wirtschaft u. Management