Although many leaders acknowledge and invest in creativity, weseldom see it hold a credible place in the business developmentprocess. Creativity at Work takes a practical approach tocreativity, showing how to select practices to produce results andadd value. The authors explain how to:
* Understand the creative preferences of organizations,departments, work groups, and individuals
* Identify and compare the different creativity profiles thatdescribe specific purposes, practices, and people
* Produce the desired results by developing the rightpractices
* Blend creativity practices to meet the complex needs thatcharacterize most work situations to develop required creativeabilities in a team and in oneself
Jeff DeGraff
Business & Management Kreativität Strategic Management Strategisches Management Wirtschaft Wirtschaft u. Management
"...the well presented ideas are relevant to us all..."(Professional Manager, January 2003)"Jeff DeGraff is among the most creative thinkers on businesstoday. The great benefit of Creativity at Work is that itactually sets out a framework and process for achieving innovationand applying it in real business contexts. This is great news forthe rest of us who have an acute need to foster innovation in ourenterprises."
-- Tom Glocer, CEO, Reuters Group
"Creativity at Work challenges the assumption thatcreativity is a random act of inspiration. The practices, profilesand tools provide insight for individuals and organizations aliketo chart their own course to a more creative future."
-- Mark E. Jones, director, Leadership and WorkforceDevelopment, Pfizer Global Research and Development
"Here, at last, is a legible roadmap for the innovation journey.This is the book that can lead managers and executives to the spotmarked, 'You are here,' as well as provide solid tools andpractical advice for moving forward."
-- Michael Thompson, chair, Department of OrganizationalLeadership and Strategy, Marriott School, Brigham YoungUniversity
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