The Project Manager's MBA

Beschreibung

Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience. Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make. Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.

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Dennis J. Cohen

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Business & Management Management Projektmanagement Wirtschaft / Management Wirtschaft u. Management

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"This book touches on issues that are critical to a project'ssuccess but are frequently ignored by project managers. I considerthis a must-read for anyone who wants to manage projectseffectively." --Judd Kuehn, senior project management consultant,Chevron USA Inc. "Dennis Cohen and Bob Graham, two pioneers in the development ofproject management education materials, produce a book that furtherenhances their status as icons in the field. This book provides theknowledge and skill project managers need to integrate theirprojects into the total business enterprise." --Paul C. Dinsmore,author, Winning in Business with Enterprise ProjectManagement "Cohen and Graham have presented a provocative view of the projectmanager's role that will stretch, expand, and challenge skill-setsand perspectives. It will prompt project managers and their teamsto not only manage their projects well, but to look beyond to thelarger organizational and financial contexts in which theirprojects reside and contribute. This is a critical mindset andparadigm shift for tomorrow's successful project managers!"--Robert Storeygard, project leadership specialist, 3M LearningCenter-Business Acumen-Project Management and Teamwork Group "This book is both timely and informative, a must-read, as theproject manager evoles from a project-centric focus to a businessfocus. Bob and Dennis use an easy-to-read style with lots ofexamples to transform abstract financial concepts into somethingless intimidating." --Gregory M. Willits, project managementprocess champion, Motorola
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