Creativity at Work

Beschreibung

Creativity has long been accepted as a core competence that can help a company create products, services, processes, or ideas that are better or new. Unfortunately, many companies and managers try to adopt a one-size-fits-all "best practice" for creativity, often leading to disappointing results-because each new creative endeavor needs a different approach. Creativity at Work provides a comprehensive guide that will help managers recognize their creative situation and then assess what practices and tools will work best for their circumstances. Another stellar book in the University of Michigan Business School series, Creativity at Work offers a concise summary of practices and tools to stimulate innovation in the organization, providing multiple creativity processes that have been field-tested in companies all over the world. Rather than simply targeting an organization's "creative types," the book integrates the perspectives of investors, strategists, organizational developers, and individual managers to provide a multilevel framework that reaches all parts of the organization. The authors show how the creation of new ideas is just one of the valuable outcomes of creativity, and reveal how creativity can occur at many stages in the process of generating, developing, making, and selling new products, services, and processes. The book demonstrates how creativity is most successful when organizational practices are tailored to the specific situation, and offers a systematic approach to developing creativity competencies throughout the enterprise. Whatever your level of responsibility, the framework detailed in this book can help you guide, manage, and integrate creativity practices within your organization, division, department, or team while encouraging innovation and creating value.
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself

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Jeff DeGraff

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Business & Management Kreativität Strategic Management Strategisches Management Wirtschaft Wirtschaft u. Management

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