Digital Rights Management
Business and Technology
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Beschreibung
"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." --Mark Walter, Senior Analyst, The Seybold Report
Protect Your Intellectual Property -- and Profit from Digital Media
Digital rights management, or DRM, is a set of business models and technologies that enables you to protect -- and profit from -- your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards -- and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors.
Your Road Map for Today's DRM Technologies
* Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models
* Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM
* Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks
* Get up to speed on XrML, DOI, ICE, and other emerging standards
* Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others
* Match your needs with the right DRM solutions -- from custom-built systems to the best vendors and industry-specific products.
Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property -- and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.
Autor*in
William Rosenblatt
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