Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
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Beschreibung
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty - all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data.
Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors' findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
Autor*in
Timothy L. Keiningham
Themen in »Loyalty Myths«
Business & Management Management Wirtschaft u. Management
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"Strong stuff...[the authors] offer some well-researched loyaltytruths" (Telegraph, November 2005)
"...full of ideas and suggestions...likely to be useful toanyone working in the field." (Research Magazine, May2006)
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