Three Clicks Away
Advice from the Trenches of eCommerce
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Beschreibung
On the Web, you should never be more than 3 clicks away from theinformation you need
3 Clicks Away delivers the collective experience of threedistinguished Internet strategists who have led e-commerceinitiatives for such notable firms as Gateway, Dow Jones, iVillage,Nickelodeon, and Casio. This book is a tactical guide thatdemonstrates how to develop e-commerce strategy, revamp theorganization so that it can support e-commerce initiatives, andmanage complex multidisciplinary projects. 3 Clicks Away providesthe solutions and tools executives and managers need tosuccessfully launch and maintain e-commerce sites. It providescritical information on organizational, financial, and projectmanagement tactics.
Autor*in
Michael Drapkin
Themen in »Three Clicks Away«
Business & Management Business Technology Electronic Commerce Management Unternehmenstechnologie Wirtschaft u. Management