Heartland

Beschreibung

A revolutionary new approach to managing transnationalcorporations In his acclaimed Reinspiring the Corporation, competitive strategyexpert Mark Scott introduced a dynamic approach to buildingemployee commitment for competitive excellence. Now Scott breaksnew ground with a revolutionary approach to harnessing the energyand talents of employees of multinational firms. In a radicaldeparture from conventional thinking on the subject, which tends tofocus exclusively on the structural challenges of managingtransnational enterprises, Scott focuses on the social dimension.He clearly shows that the key to creating the commitment requiredfor sustainable success is to unite the diverse nationalcommunities that make up a global firm into a cohesive globalsociety, or "corporate state." And he provides advice and guidanceon how to apply those principles in the development of anunbeatable transnational competitor. Mark C. Scott (London, UK) is Executive Vice President ofLighthouse Holdings, a global marketing communications group. Priorto joining Lighthouse, Scott was operations director at WPP Groupand a consultant to numerous Fortune 500 firms in the United Statesand Europe.

Autor*in

Mark C. Scott

Themen in »Heartland«

Business & Management Management Unternehmensentwicklung Wirtschaft u. Management

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"a bold and original book ...lucid, lively and shot through withabsorbing ideas". (Financial Times, 15th August 2001) "...well argued..." (Sunday Times 23 December 2001)
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