The Stakeholder Balance Sheet

Beschreibung

This book provides an as yet unavailable tool, the StakeholderBalance Sheet, enabling managers within any organisation to unlockthe DNA of the market place in which they operate and to measuretheir effectiveness in understanding their markets and all the keystakeholders operating within them. This simple tool provides self-testing checklists at the end ofeach chapter that enables managers to look at stakeholder-sensitiveissues in the same way that they might scrutinise financialstatements (hence it will not seem alien to most managers). Areview of how well your organisation has fared on the questionswill tell you how healthy your "balance sheet" is in relation tothe topic of each chapter, and it will provide you with the basisfor an overall enterprise balance sheet that aggregates the scoresyou have achieved in each topic area. Lessons to learn from application of the Stakeholder BalanceSheet are: * What appropriate tools are still required to enhance theirunderstanding of the market place, and how these should beutilised * How to maximise commercial success through understanding themarket place * And, find effective ways of being a truly stakeholder-sensitiveenterprise In a nutshell, a genuine understanding of how customers andother stakeholders think, feel and behave offers the essentialstarting point for any general manager - not just the marketing orsales specialist - seeking to determine the direction of hisorganisation. For the purpose of the book, stakeholders are described as: thedirect stakeholders in the market place - customers and prospects(including both the key contacts with whom you interface and otherswho may influence the final decisions made); the internalstakeholders - staff; other external stakeholders - pressuregroups, local community, government, intermediaries, banks,etc. "My 40 years of international business experience wouldcompletely endorse this total focus on the stakeholder balancesheet." --Sir Peter Bonfield CBE FREng, Chairman of NXP SupervisoryBoard and formerly CEO of BT Group plc and ICL plc "The Stakeholder Balance Sheet is an excellent and highlypractical framework...This book is a must-read for decision makersin any organization, regardless of level or function." --Professor Sharan Jagpal, Professor of Marketing, RutgersBusiness School & author of Fusion for Profit

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Farrokh Suntook

Themen in »The Stakeholder Balance Sheet«

Business & Management Management Marketing / Management Marketing Management Stakeholder Strategic Management Strategic Marketing Strategisches Management Strategisches Marketing Wirtschaft u. Management

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"My 40 years of international business experience wouldcompletely endorse this total focus on the stakeholder balancesheet. The managers who get this right will set themselves apart bygetting the perfect balance for long term success." (Sir Peter Bonfield CBE FREng,Chairman of NXPSupervisory Board and formerly CEO of BT Group plc and ICLplc) "This thoughtful and innovative crossover bookenhances our understanding of the complex processes that link manyaspects of business strategy, with a specific focus on how bestorganizations can understand the stakeholders in their marketplaceso as to enhance long-run financial performance. Utilizing acomprehensive checklist of questions at the end of eachchapter, The Stakeholder Balance Sheet is an excellent andhighly practical framework for understanding these processes,monitoring the key dimensions of market performance, identifyingareas for improvement in the organization, and modifying strategyto improve performance. This book is a must-read for decisionmakers in any organization, regardless of level orfunction." (Professor Sharan Jagpal, Rutgers Business School, andauthor of Fusion for Profit: How Marketing and FinanceCan Work Together to Create Value) "Suntook and Murphy have distilled their wealth ofexperience into a book which makes useful practical suggestions foraction which can improve company effectiveness. The book addressesthe complexity of customers' decision making and suggests asystematic approach to marketing which allows an organisation tocheck itself against best standards." (Andrew Wright, Managing Director, Syngas >L Johnson Matthey Catalysts) "All business leaders should read this book. For toolong businesses have partially focused on one or two stakeholderssuch as customers or employees. This book provides a refreshinginsight into the complementary relevance of allstakeholders." (Ronan Dunne, Chief Executive, Telefonica, O2UK) "Focusing on customer satisfaction alone isinsufficient to achieve business goals in today's complexmarketplace. This must-read book provides managers with anactionable methodology to manage both internal and externalstakeholders to build the 21st century brand." (Professor Sandeep Krishnamurthy, Associate Directorof Graduate Services, University of Washington) "An excellent book for directors reflecting on theirorganisation, or managers starting out in their career and wantingto get it right. The unique measurement tool introduced in the bookprovides an overall enterprise balance sheet relative to eachstakeholder." (Mark Adams, CEO Virgin Healthcare ) "A validation of the centrality of stakeholder theory inmodern business management" (Ethical Corporation Magazine,November 2008)
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