Brand for Talent

Beschreibung

The marketplace for talent becomes more intense with each year, no matter how turbulent the economy may be. Using every social media tool available at their fingertips, workers bring high expectations-and well-honed skills as retail consumers-to search for work experiences that offer connection and fulfillment beyond traditional definitions of task, opportunity, and security. This change makes a brand an essential part of any business strategy to secure talent. But a traditional employer brand is no longer enough. In this book, brand experts Mark Schumann and Libby Sartain introduce a new business marketing tool-the talent brand-with examples from a number of the world's leading brands. While the employer brand must resonate with people on the inside of a business, the talent brand must attract segments of workers to join, stay, and engage. Brand for Talent shows how creating a talent brand can help any business thrive in the new talent marketplace-and with the new consumer of work-to get the right people in the right work at the right time.
In this follow-up to their recently published and highly successful book, Brand from the Inside, Libby Sartain and Mark Schumann take a close look at how businesses around the world can put their employer brands to work to successfully confront specific (and serious) talent challenges: from recruitment and retention, to reward and motivate employees, to apply the precision of market segmentation to the broad challenges of finding and keeping talent. This book will address how the strategic use of an employer brand - as built from the direction in Brand from the Inside - can be the most effective way to address key talent challenges by bringing the branding insight of marketers to the challenges of talent. The book will define the current talent problem that businesses around the world face and outlines 8 essential ways how business can use their employer brand to help them win in the war for talent.

Autor*in

Mark Schumann

Themen in »Brand for Talent«

Business & Management Führung Human Resource Management Management Management / Leadership Management f. Führungskräfte Personalmanagement Training & Human Resource Development / Communication Skills Training u. Personalentwicklung / Kommunikationsfähigkeit Wirtschaft u. Management

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