Creating the Innovation Culture

Beschreibung

Why dissenters can be an organization's most valuable asset andhow to transform dissent into innovation Innovation is essential to competitive survival in today'sglobal marketplace. But in the majority of traditionalorganizations, innovators are perceived as counter-productivedissenters, single-minded troublemakers who are difficult to manageand politically naive. Written by a leading international expert onchange management, this groundbreaking book explores the vital linkbetween the need for innovation in the e-business world and the newrole of dissenters as agents for constructive change. With the helpof numerous case examples and anecdotes, Frances Horibe helpsmanagers appreciate the value that dissent can bring to anorganization, and she provides proven strategies and hands-onadvice on how to encourage innovation and manage creative dissent,while avoiding paralyzing conflicts. Readers learn about the newrole of managers as political handlers who help develop and supportnew ideas and sell them to senior management, and much more.

Autor*in

Frances Horibe

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Business & Management Innovationsmanagement Management Wirtschaft u. Management

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"..This is a book which every conventional manager should read." (Modern Management, February 2002)"Frances Horibe's insightful narrative is both thought-provokingand entertaining. Creating the Innovation Culture is a vitalpart of any library-- especially for those of us who toildaily to harness and encourage creativity. In business today,innovation is everything. This book is an exploration of thedelicate balance between innovation and dissidence." -- Derek Burney, President and CEO, Corel Corporation "It was George Bernard Shaw who once remarked with undeniablelogic that all progress has to depend on the 'unreasonable man'because they are the ones who don't adapt to the world as it is.This, or course, makes perfect sense, but only up to the pointwhere one is faced with having to deal with the reality of it in anorganization. "Whether you're one of the dissenters, someone managing dissent,or merely an observer, there's something in Creating theInnovation Culture for everyone-- an understanding ofdissent and innovation, advice, new ideas, and a hint of theconsequences if we don't learn to deal with those 'unreasonablemen.'" -- David Carlson, Vice President, Americas, Quality &Customer Relations, Alcatel "In this lively, well written book, Horibe helps us realize thatwe need to get comfortable with being uncomfortable. She wiselypoints out that great leaders seek out and encourage people whowill challenge them and their rules. This book is full of greattips on how to be this type of leader so you, too, can helpinnovation flourish in your organization." -- Susan Robinson, Senior Vice President, Human Resources,Manulife Financial "Creating the Innovation Culture shows us how to managethe most creative behaviour in an organization-- dissent. Itaccurately and effectively describes why the need for dissent is soimportant to stimulate innovation that we must promote, support,and manage dissent if our businesses today are going to survive andflourish." -- Geoff Smith, Vice President, Business Development,Mitel
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