Ergebnisse für: Textbook Consumer Behavior Book

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Stefan Hoffmann, Payam Akbar
Springer Fachmedien Wiesbaden GmbH
96.29 € · eBook

Consumer Behavior Book Textbook Consumer Behavior Book Purchase Decision Process Purchasing behavior Market Research Consumer behavior Marketing Professor

Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In ...

Consumer Behavior

Springer Fachmedien Wiesbaden GmbH
96.29 € · Paperback

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