Ergebnisse für: Fandom Consumer Equity

Hier findest Du Bücher, die sich mit Fandom Consumer Equity beschäftigen.

Michael Lewis
Springer International Publishing
35.3 € · Hardcover

Entertainment Fandom Sports Fandom Influencer Marketing Fandom Brand Equity Sports Marketing Analytics Fandom Consumer Equity

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It...

Fandom Analytics

Michael Lewis
Springer International Publishing
35.3 € · eBook

Entertainment Fandom Sports Fandom Influencer Marketing Fandom Brand Equity Sports Marketing Analytics Fandom Consumer Equity

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