Salesforce Marketing Cloud Growth & Data 360
An Enterprise Guide to Data 360, Campaigns, Agentforce, and Modern Marketing
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Beschreibung
This book provides a practical, end-to-end guide to implementing Salesforce Marketing Cloud Growth, taking readers from foundational architecture and Data 360 design through platform configuration, campaign execution, analytics, AI integration, and ongoing operations. It begins with the core Salesforce platform, licensing considerations, and Data 360 credit economics before moving into the data layer, covering data streams, mapping, identity resolution, and consent management. Readers then progress through Marketing Cloud Growth configuration and daily marketing operations, including segmentation, Flow Builder, email and SMS creation, and campaign activation, with an emphasis on sound implementation decisions and verification.
The book also explores analytics and reporting through Salesforce, Data 360, and Tableau, followed by practical guidance on integrating Agentforce safely into marketing workflows. Real-world case studies demonstrate how the platform can be implemented even under severe resource constraints, while the final section addresses troubleshooting, maintenance, GDPR compliance, and migration from Marketing Cloud Engagement. Together, these topics provide readers with a complete roadmap for building, operating, governing, and evolving a modern Salesforce marketing environment.
What You Will Learn
- Design a scalable Salesforce Marketing Cloud Growth architecture and make informed licensing and Data 360 investment decisions.
- Build a reliable data foundation using data streams, mapping, identity resolution, and consent management.
- Configure Marketing Cloud Growth for day-to-day enterprise marketing operations, including permissions, workspaces, segmentation, and campaigns.
- Create and activate email and SMS campaigns using Salesforce Flow Builder and modern marketing workflows.
- Measure marketing performance using Salesforce reporting, Data 360 metrics, and Tableau to move beyond vanity metrics.
This book is for: Salesforce Marketing Cloud Growth administrators, Salesforce architects and developers.
This book provides a practical, end-to-end guide to implementing Salesforce Marketing Cloud Growth, taking readers from foundational architecture and Data 360 design through platform configuration, campaign execution, analytics, AI integration, and ongoing operations. It begins with the core Salesforce platform, licensing considerations, and Data 360 credit economics before moving into the data layer, covering data streams, mapping, identity resolution, and consent management. Readers then progress through Marketing Cloud Growth configuration and daily marketing operations, including segmentation, Flow Builder, email and SMS creation, and campaign activation, with an emphasis on sound implementation decisions and verification.
The book also explores analytics and reporting through Salesforce, Data 360, and Tableau, followed by practical guidance on integrating Agentforce safely into marketing workflows. Real-world case studies demonstrate how the platform can be implemented even under severe resource constraints, while the final section addresses troubleshooting, maintenance, GDPR compliance, and migration from Marketing Cloud Engagement. Together, these topics provide readers with a complete roadmap for building, operating, governing, and evolving a modern Salesforce marketing environment.
What You Will Learn
- Design a scalable Salesforce Marketing Cloud Growth architecture and make informed licensing and Data 360 investment decisions.
- Build a reliable data foundation using data streams, mapping, identity resolution, and consent management.
- Configure Marketing Cloud Growth for day-to-day enterprise marketing operations, including permissions, workspaces, segmentation, and campaigns.
- Create and activate email and SMS campaigns using Salesforce Flow Builder and modern marketing workflows.
- Measure marketing performance using Salesforce reporting, Data 360 metrics, and Tableau to move beyond vanity metrics.
This book is for: Salesforce Marketing Cloud Growth administrators, Salesforce architects and developers.
Covers the entire circuit from Data 360 to Agentforce and marketing execution Provides a clear migration path from Marketing Cloud Engagement to the new platform Build scalable customer data architectures with Data Cloud, identity resolution, consent, and segmentation Implement Agentforce safely with practical AI governance, permissions, automation, and real-world guardrails
Autor*in
José De la Torre
Themen in »Salesforce Marketing Cloud Growth & Data 360«
Salesforce Data Cloud customer data platform Identity Resolution Agentforce CRM marketing platform Salesforce consultant Salesforce Data 360 marketing automation implementation Marketing Cloud Engagement migration Marketing Cloud Growth