Raising Creative Teams
Practical Leadership for an Emotional Business
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Beschreibung
There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.
Now they do.
This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.
And by the way, thank you for reading this far.
There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.
Now they do.
This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.
What You Will Learn
How to build relationships through one-to-ones
How to create opportunities for team members to be successful
How to build a culture that supports creativity
How to build and manage teams
How to give creative feedback
How to sell work
How to establish your creative vision and build your personal brand
Who This Book is For
New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.
Learn from a step-by-step process to successful leaders without charts, graphs or indecipherable data Study how you can give the kind of feedback that will help your creative teams do stronger work Understand how to communicate clearly as a leader - sharing not only what you intend to do but also why it's important
Autor*in
Kevin Frank
Themen in »Raising Creative Teams«
Advertising leadership Marketing leadership Creative direction Creative feedback Creative strategy Creative vision Team building Team culture Hiring creative teams Personal brand