How Digital Intelligence Drives Business Growth
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Beschreibung
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Explains the ideas, methods, and practices of full-link digital intelligence transformation Helps students, researchers, managers, and practitioners understand how the technology improves business growth Contributed by experts and professionals from Alibaba Group
Autor*in
Zhizhuan Business Research Institute
Themen in »How Digital Intelligence Drives Business Growth«
Digital transformation Digital intelligent transformation Digital intelligent business Digital intelligence technology Technology growth Growth hacker Alibaba Operations and Growth The enterprise management Alibaba cloud