Trust Management in the Chinese E-Commerce Market
Based on the Perspective of the Adverse Selection
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Beschreibung
Based on the classic adverse selection model, this book sets up the cyber “lemons” market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there “lemons” in e-commerce market? What rule do the cyber “lemons” characterize? How to build the cyber “lemon” market model? What is the particularity of adverse selection in cyber markets? What is more, how to eliminate or avoid the cyber “lemons” in Chinse e-commerce market?
This book aims to provide the accumulation for e-commerce research and support decision-making for management in Chinese e-commerce markets, and suggests trust management solutions to eliminate or decrease the cyber ‘lemons’. Through this book, it helps readers understand the ideas and effective methods of trust management in the Chinse e-commerce market, while deepening the reverse selection model and theory.
Based on the classic adverse selection model, this book sets up the cyber “lemons” market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there “lemons” in e-commerce market? What rule do the cyber “lemons” characterize? How to build the cyber “lemon” market model? What is the particularity of adverse selection in cyber markets? What is more, how to eliminate or avoid the cyber “lemons” in Chinse e-commerce market?
This book aims to provide the accumulation for e-commerce research and support decision-making for management in Chinese e-commerce markets, and suggests trust management solutions to eliminate or decrease the cyber ‘lemons’. Through this book, it helps readers understand the ideas and effective methods of trust management in the Chinse e-commerce market, while deepening the reverse selection model and theory.
The first comprehensive introduction of trust management in e-commerce market In-depth analysis with mathematical tools Builds a deep understanding for the cyber lemons
Autor*in
Yong Pan
Themen in »Trust Management in the Chinese E-Commerce Market«
E-Commerce Adverse Selection Cyber Lemons Lemons Market Model Separate Equilibrium Market Division Price Discrimination Reputation Chains Quality Intermediary