Sales and Service Digital Transformation
The Arrival of CRM3.0 Era
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Beschreibung
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation.
This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation.
This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.
Provides a systematic and comprehensive introduction to CRM3.0 for marketing, sales, and service Written by digital transformation senior expert with more than 20 years' industry experience Empowers enterprises seeking for digital transformation
Autor*in
Jun Yang
Themen in »Sales and Service Digital Transformation«
CRM Digital Transformation Sale Service Digital Sales Transformation Digital Service Transformation CRM3.0 B2B B2C Microsoft