AI and Consumer Interaction in Business
From Recommendation to Emotional Connection
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Beschreibung
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI’s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI’s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.
Reveals how AI communication styles shape consumer perceptions and brand engagement Delivers actionable insights for integrating AI into marketing campaigns, balancing efficiency with emotional resonance Leverages behavioral research and experiments to show which AI messaging approaches work for maximum customer response
Autor*in
Feifei Yang
Themen in »AI and Consumer Interaction in Business«
AI in Business AI Chatbot AI Recommendation AI Humor AI Communication Styles Brand Engagement Artificial Intelligence Customer Response