The Study of the Linguistic Landscapes
Shanghai as an international metropolis
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Beschreibung
This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established through linguistic landscapes in public places by exploring it’s commercial and tourism-cultural values. This book could serve as a useful reference to researchers and professional readers interested in sociolinguistics, urban branding, urban planning, tourism as well as art design.
This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established through linguistic landscapes in public places by exploring it’s commercial and tourism-cultural values. This book could serve as a useful reference to researchers and professional readers interested in sociolinguistics, urban branding, urban planning, tourism as well as art design.
Introduces a multidimensional and multimodal research framework for urban linguistic landscapes Offers a comprehensive and holistic perspective on the role of linguistic landscapes in shaping city images Provides practical insights into how linguistic landscapes as approach to establish and promote a city’s image
Autor*in
Jian Li
Themen in »The Study of the Linguistic Landscapes«
Linguistic Landscape research Shanghai as an international metropolis Cultural Creativity Sociolinguistics urban branding theory