Supply Chain Optimization in the Digital Economy Era
Blockchain-Driven Operations Decisions
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Beschreibung
This book discusses supply chain optimization in the digital economy era based on the evolution of blockchain and livestreaming marketing. From the perspectives of supply chain transparency, return policies, consumers' herding behavior, live streaming engagement, and streamers' information sharing, this book constructs the optimization and game models to clarify the impact of digital technology on
information disclosure, supply chain transparency, product pricing, and streamer selection. Meanwhile, this book combines visual simulation and case study to provide theoretical and practical guidance for optimizing
supply chain operations, and is applicable to practitioners related to e-commerce operations, business management and digital technology industry.
Addresses misrepresentation and data falsification in e-commerce through digital technologies Analyzes the impact of channel structures on pricing and supply chain transparency of firms Explores the interaction of information disclosure efficiency and product return policies
Autor*in
Zhongbao Zhou
Themen in »Supply Chain Optimization in the Digital Economy Era«
Blockchain technology Live streaming Supply chain transparency Information asymmetry Return policy Return shipping insurance Product pricing Channel selection Herding effect