This open access book establishes feedback as a central organising principle for design and development, offering a new perspective on how individuals and organisations can navigate uncertainty while creating innovative solutions. Designers seek feedback from stakeholders, teams rely on feedback to coordinate their work, managers use feedback to guide projects, and digital technologies increasingly generate feedback across product lifecycles. Yet despite its importance, feedback is often treated as a supporting mechanism rather than a driving principle. This book argues that deliberately attending to feedback can help to create better designs and improve development performance.
The discussion spans design practice, design management, systems engineering, organisational capability and lifecycle digitalisation. It addresses design and development across disciplines using a system-theoretic lens. Questions addressed include: How can designers and organisations use feedback to respond to uncertainty and change? Why do feedback systems often fail to deliver their intended benefits? How does digitalisation enhance and accelerate design and development feedback and what new challenges does this bring?
This book addresses these questions with original contributions, including the Triple Support Model, Feedback Frictions construct and Feedback System Canvas, which together help to explain why feedback succeeds in some situations yet fails to deliver the anticipated benefits in others. Overall, this book provides a coherent framework for diagnosing feedback-related challenges and making the most of design and development feedback.
This open access book establishes feedback as a central organising principle for design and development, offering a new perspective on how individuals and organisations can navigate uncertainty while creating innovative solutions. Designers seek feedback from stakeholders, teams rely on feedback to coordinate their work, managers use feedback to guide projects, and digital technologies increasingly generate feedback across product lifecycles. Yet despite its importance, feedback is often treated as a supporting mechanism rather than a driving principle. This book argues that deliberately attending to feedback can help to create better designs and improve development performance.
The discussion spans design practice, design management, systems engineering, organisational capability and lifecycle digitalisation. It addresses design and development across disciplines using a system-theoretic lens. Questions addressed include: How can designers and organisations use feedback to respond to uncertainty and change? Why do feedback systems often fail to deliver their intended benefits? How does digitalisation enhance and accelerate design and development feedback and what new challenges does this bring?
This book addresses these questions with original contributions, including the Triple Support Model, Feedback Frictions construct and Feedback System Canvas, which together help to explain why feedback succeeds in some situations yet fails to deliver the anticipated benefits in others. Overall, this book provides a coherent framework for diagnosing feedback-related challenges and making the most of design and development feedback.
This book is open access, which means that you have free and unlimited access Establishes feedback as a central organising principle for design and development Integrates relevant systems insights with a new Triple Support Model Introduces the key concept of Feedback Frictions to diagnose feedback issues
David C. Wynn
Open Access Feedback-driven Design and Development Design and Development Process Human-Centered Design Product Development Systems Engineering Design Management Design Feedback Feedback Systems Systems Thinking Systems Theory Cybernetics Complexity Digitalisation Product Lifecycle