Junsong Tian Jacky Jianrong Chen Tian Renewal and Expansion

Renewal and Expansion

von Junsong Tian Jacky Jianrong Chen

A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises

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Beschreibung

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.


This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.


Decodes price sensitivity and relationship-driven sales in emerging markets Templates like Renewal Health Scorecard and ACN Collaboration Model to lock in clients Reveals how to improve the NRR systematically for B2B enterprises

Autor*in

Junsong Tian

Themen in »Renewal and Expansion«

SaaS Renewal Strategies Customer Success Management Subscription Economy Expansion B2B Relationship Dynamics Renewal Health Scorecard SaaS China Market Case Studies Enterprise Up-sell Frameworks Renewal and Up-sell business framework Improving NRR & ARR Risk analysis and prevention of Customer Churn Up-sell product design Cross-functional Collaboration Decision Makers Profile Analysis Customer Expection and Satisfaction Analysis

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Details

ISBN: 9789819237883
Verlag: Springer Singapore
Erscheinung: 19.09.2026

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