Advanced Fashion Buying and Merchandising
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Beschreibung
This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without the assistance of a comprehensive I.T system; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.
This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without the assistance of a comprehensive I.T system; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.
Provides a comprehensive solution for senior buyers and merchandisers for traditional retailing and digital retailing Offers buying and merchandising case studies from Chinese markets Rich cases to help readers understand the emerging trends in fashion industry
Autor*in
Christine Tsui
Themen in »Advanced Fashion Buying and Merchandising«
Fashion buying Fashion merchandising Fashion retailing Buying and merchandising Merchandise management Merchandise planning Fashion forecasting Sales forecasting Fashion business Selling in China