The Economics of Network Media
The Evolution of the Japanese Media Market
Buch in deiner Nähe kaufen
Beschreibung
This book analyses the evolution of competition and shifts in user behaviour over the past quarter-century, since 2000, within Japan’s network media market from an economic perspective. It focuses on Japan’s distinctive media market, characterised by the traditionally high market share of terrestrial advertising broadcasts and public service broadcasting, and conducts a step-by-step empirical analysis over time based on a wealth of data—a feature that is unique. Furthermore, by analysing not only the platforms but also viewer behaviour on the demand side, and by examining the state of digitalisation and internet distribution, the study offers a comprehensive analysis. Additionally, by focusing on bias in the newspaper market—where political impartiality is not mandated by law—and exploring the possibility of skewed reporting frequency and volume rather than content itself, the book makes a novel contribution. It thus serves as a scholarly work that offers valuable insights for future institutional design in the media market.
This book analyses the evolution of competition and shifts in user behaviour over the past quarter-century, since 2000, within Japan’s network media market from an economic perspective. It focuses on Japan’s distinctive media market, characterised by the traditionally high market share of terrestrial advertising broadcasts and public service broadcasting, and conducts a step-by-step empirical analysis over time based on a wealth of data—a feature that is unique. Furthermore, by analysing not only the platforms but also viewer behaviour on the demand side, and by examining the state of digitalisation and internet distribution, the study offers a comprehensive analysis. Additionally, by focusing on bias in the newspaper market—where political impartiality is not mandated by law—and exploring the possibility of skewed reporting frequency and volume rather than content itself, the book makes a novel contribution. It thus serves as a scholarly work that offers valuable insights for future institutional design in the media market.
Shows the competitive situation in the Japanese media market based on economic theory and data Examines the difference of audience behavior in each media genre Addresses the new regulatory framework in the Japanese media market
Autor*in
Norihiro Kasuga
Themen in »The Economics of Network Media«
Network Media Information Goods Platform Competition Multi-sided Market Media Bias Public Broadcasting Diversity