Digital Consumer Behaviour in Malaysia
Theories, Insights, and Applications
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Beschreibung
This book explores the evolving landscape of digital marketing in Malaysia, focusing on how consumers interact with brands in an increasingly digitalised world. The book examines key factors influencing digital consumer behaviour, such as social media engagement, online shopping trends, and the role of digital experiences in driving purchase decisions across products and services. Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.
This book explores the evolving landscape of digital marketing in Malaysia, focusing on how consumers interact with brands in an increasingly digitalised world. The book examines key factors influencing digital consumer behaviour, such as social media engagement, online shopping trends, and the role of digital experiences in driving purchase decisions across products and services. Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.
Is the first book to focus exclusively on digital consumer behaviour in Malaysia’s digital economy Combines academic insights with real-world case studies relevant to Southeast Asia Offers practical strategies for optimising digital touchpoints and conversion rates
Autor*in
Yusniza Kamarulzaman
Themen in »Digital Consumer Behaviour in Malaysia«
Digital Consumer in Malaysia Digital Marketing in Malaysia Digital Media in Malaysia Online Marketplace in Malaysia Digital Economy in Malaysia