Political Communication
Theory and Practice
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Beschreibung
This book offers a rigorous, interdisciplinary exploration of political communication, tracing its evolution from classical philosophy to algorithm-driven digital media. Integrating political theory, media studies, semiotics, and socio-psychological analysis, it redefines political communication as the production of meaning, emotion, and legitimacy within systems of power.
The text examines theoretical frameworks, discourse formation, digital campaigning, data-driven persuasion, and the transformation of democratic communication under technological acceleration. It introduces the concept of the “grammar of persuasion,” analyzing G20 political campaigns as structured, performative systems shaped by culture and ideology.
Focusing on emotion, identity, populism, nationalism, and strongman politics, the book also theorizes the “spectacle of control” in contemporary governance.
Ideal for students, researchers, and practitioners, it provides critical insights and analytical tools to decode global political discourse in the digital age.
Prof. Manukonda Rabindranath is a former Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Did his PhD in Journalism and Mass Communication was awarded Gold Medal in Master of JMC and qualified NET and SLET. He has 29 years of experience as Media educator, HOD for the last 15 years. Earlier he was the Dean of Faculty of Mass Communication at IGNTU and CUHP. Worked for five years in an Ethiopian university. Selected for Academic Leadership Programme, Monash University, Australia, got best research award for his documentary by CEC. Published more than 50 research papers in reputed journals.
Dr. Santosh Kumar, an Assistant Professor of Political Communication at Amity University, Ranchi, holds a Ph.D. from Jawaharlal Nehru University. His scholarship interrogates the semiotic meaning-making processes within political campaigns, bridging political communication with behavioral psychology.
Leveraging six years of praxis-including a tenure as Media & Research Assistant to a Rajya Sabha MP-he synthesizes industry insights with pedagogical rigor in Digital Marketing and Advertising. An active researcher, Dr. Kumar has presented at the Thessaloniki International Media Summer Academy. His work critically examines the sociological impact of media on public sphere discourse and the epistemological shifts in digital engagement.
This book offers a rigorous, interdisciplinary exploration of political communication, tracing its evolution from classical philosophy to algorithm-driven digital media. Integrating political theory, media studies, semiotics, and socio-psychological analysis, it redefines political communication as the production of meaning, emotion, and legitimacy within systems of power.
The text examines theoretical frameworks, discourse formation, digital campaigning, data-driven persuasion, and the transformation of democratic communication under technological acceleration. It introduces the concept of the “grammar of persuasion,” analyzing G20 political campaigns as structured, performative systems shaped by culture and ideology.
Focusing on emotion, identity, populism, nationalism, and strongman politics, the book also theorizes the “spectacle of control” in contemporary governance.
Ideal for students, researchers, and practitioners, it provides critical insights and analytical tools to decode global political discourse in the digital age.
Offers a comparative view of political communication through G20, BRICS, and SAARC case studies Explains political messages and rituals using a clear semiotic and qualitative analytical approach Connects theory with practice to help readers interpret campaigns, symbols, and digital political tools
Autor*in
Manukonda Rabindranath
Themen in »Political Communication«
Semiotic Analysis of Political Communication Comparative Political Communication G20 Election Campaign Case Studies Political Advertising Regulation India Oath-Taking Ceremonies SAARC Nations BRICS Diplomacy and Geopolitical Communication Decoding Political Symbols and Rituals AI and Future of Political Campaigns Psychology of Political Persuasion Democratic Legitimacy and Political Rituals