Marketing and Smart Technologies

Beschreibung

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Discusses smart technologies for effective solutions in business and marketing Presents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020 Serves as a reference resource for researchers and practitioners in academia and industry

Autor*in

Álvaro Rocha

Themen in »Marketing and Smart Technologies«

Artificial Intelligence Applied in Marketing Virtual and Augmented Reality in Marketing Business Intelligence Databases and Marketing Social Media and Networking Marketing, Geomarketing and IOT Marketing Automation and Marketing Inbound Machine Learning Applied to Marketing Customer Data Management and CRM Neuromarketing Technologies

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