Branding Bangladesh
From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Buch in deiner Nähe kaufen
Beschreibung
"Bangladesh is a country that has undergone rapid change across a wide range of sectors. Using an innovative interdisciplinary approach the authors examine new insights into understanding diverse themes such as nationalism, soft power, commodification and cultural identity, highlighting the contradictions and contention behind what the authors call ‘the branding game’."
- David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up overtime.
Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (1990–2014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy.
Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Master’s in Political Science (Rutgers University). She completed both her Master’s in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Examines a string of ground realities to determine Bangladesh's future trajectories Uses Herbert’s mainframe approach into which episodic, generic, and issue-specific analysis have fed eight frames Presents three overlapping socio-economic breakthroughs; microfinancing, women empowerment, and migration
Autor*in
Imtiaz A. Hussain
Themen in »Branding Bangladesh«
South Asian unity Internationalization of Bangla Language Movement Global networking from local transformations Microfinance empowering women Simultaneously reaping four industrial revolutions Development as a many-sided dynamic Physical qualities of life Farmers to assembly-line workers Low-wage start-ups to high-end consumption 1971 Liberation War memories Rabindranath Tagore’s Amar Sonar Bangla Branding Bangladesh Evolution of a ‘Bangladesh Brand’ Post-Liberation Identity Framing in Bangladesh Microfinance & Social Safety Net Programs
Stimmen zu »Branding Bangladesh«
"Bangladesh is a country that has undergone rapid change across a wide range of sectors during its 50 year history. While many of these changes have been well documented, this fascinating book focuses on an aspect that has received far less attention: the country’s changing global image. Using an innovative interdisciplinary approach that combines ideas from international relations and business studies, the authors examine Bangladesh’s changing ‘brand’ over the years. This enables a set of new insights into understanding such diverse themes as nationalism, soft power, commodification and cultural identity - as well as highlighting the contradictions and contention behind what the authors call ‘the branding game.”
—David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK
“Hussain offers a sophisticated analysis of the Bangladeshi ‘brand’ and its several constituent elements as they evolve. He provides specific and locally sensitive anal- ysis. This work is historically thoughtful, theoretically lively, empirically grounded, and forward looking.”
—Professor Robert A. Denemark, University of Delaware
“Imtiaz A. Hussain and Jessica Tartila Suma have produced a meticulously researched and engaging book about Bangladesh’s past, present, and indeed, future. The “branding” lens they use compels the reader to view through fresh eyes even familiar episodes in not only Bangladesh’s first half-century but also the East Pakistan period—and, importantly, to think about the country’s future in new ways.”
—Elora Shehabuddin, Professor of Gender and Women’s Studies, Professor of Global Studies, University of California, Berkeley
()