China’s Publishing Industry in the Era of Big Data

Beschreibung

This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies. 
This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies. 
Analyzes China’s current publishing industry in detail and overview Looks into the successful business cases in publishing innovation including AI, big data, and digitalization Presents the challenges and opportunities during the transformation of China’s publishing industry

Autor*in

Li Zhang

Themen in »China’s Publishing Industry in the Era of Big Data«

Big data of the publishing industry Data size of the publishing industry Data characteristics of the publishing industry New media Cross-media publishing Publishing integration Content industry Intelligent publishing Publishing reform Publishing technologies

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